Safaricom Launches New Animation Marketing Campaign

Posted In Mobile Mtaa, Technology - By Tech Mtaa On Sunday, May 2nd, 2010 With 29 Comments

East and Central African leading intergrated solutions provider, Safaricom, has today unveiled a new animation based way of communicating with its 15 million-plus customers. The animation has been produced and directed by Kinematic studios. led by Stefano Cassini.

Featuring an animated character called Safis and put together by the firm’s Marketing and Communications Department in partnership with ad agency RedSky, the campaign is meant to convey the benefits of Safaricom’s superior product and service offering in an exciting and easy-to-understand manner.

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  • Psychic

    I think that Safaricom has turned into a con company and no matter how many promotions they bring, they are a con

  • Kaos

    But this one just doesnt look right, I hope that the Kynematic studios roped in Kenyans because Safaricom doesnt look Kenyan anymore and it must just look and use Kenyan developers.

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  • Ruthless

    This is very encouraging and I would like to know more about the initiative and about kinematic. I need also the videos of the promotion

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  • Edith

    There is nothing wrong with Innovation and reaping benefits of First Mover Advantage. Most Kenyan biz people always do it..Scoop the cream and move on to another business niche..

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  • SweetKenyan

    I think Safaricom is using it's global advantage to get such ideas. I saw this in New Zealand and it is very interesting. Vodafone runs it in NZ

  • peterkivuti

    this sounds like a pretty good project. I would like to be part of it. I am a web developer and story writer cum poet.

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  • tindi

    its fun…

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  • matina manyu

    These are pirated concepts from India. Safaricom just shameless copies Vodacom ZooZoo adverts from India. If you search ZooZoo ads on youtube you can see the original concept adverts for Vodacom. The lows that big agencies have sunk to … now that they are all owned by the same two chaps at the top.

  • matina manyu

    Plus its not animation per say.
    Its a actors wearing giant rubber suits (aka safcom green condoms).

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  • eve

    I like the ad they do for the 3G where there is a race. Its funny. But what is that language they speak? 'Dumpa dum and stuff?!' By the way, is it me or this safi resembles a main actor on citizen's 'Home Sweet Home'?

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    “This is a new chapter in our marketing story as we continue to build excitement behind the latest campaign with the JG character, with his animated personality,” said Phil Donahue, JG Wentworth CMO. “The spots communicate the emotions