Comments on: Safaricom Launches New Animation Marketing Campaign

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“This is a new chapter in our marketing story as we continue to build excitement behind the latest campaign with the JG character, with his animated personality,” said Phil Donahue, JG Wentworth CMO. “The spots communicate the emotions

By: eve

eve — Fri, 28 May 2010 14:57:38 +0000

I like the ad they do for the 3G where there is a race. Its funny. But what is that language they speak? 'Dumpa dum and stuff?!' By the way, is it me or this safi resembles a main actor on citizen's 'Home Sweet Home'?

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By: matina manyu

matina manyu — Tue, 04 May 2010 02:24:46 +0000

Plus its not animation per say.
Its a actors wearing giant rubber suits (aka safcom green condoms).

By: matina manyu

matina manyu — Tue, 04 May 2010 02:22:38 +0000

These are pirated concepts from India. Safaricom just shameless copies Vodacom ZooZoo adverts from India. If you search ZooZoo ads on youtube you can see the original concept adverts for Vodacom. The lows that big agencies have sunk to … now that they are all owned by the same two chaps at the top.

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The Unselfish Marketer Vault — Mon, 03 May 2010 21:36:19 +0000

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By: tindi

tindi — Mon, 03 May 2010 15:46:55 +0000

its fun…

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By: peterkivuti

peterkivuti — Mon, 03 May 2010 11:24:07 +0000

this sounds like a pretty good project. I would like to be part of it. I am a web developer and story writer cum poet.

By: SweetKenyan

SweetKenyan — Mon, 03 May 2010 10:49:48 +0000

I think Safaricom is using it's global advantage to get such ideas. I saw this in New Zealand and it is very interesting. Vodafone runs it in NZ

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By: Edith

Edith — Mon, 03 May 2010 03:20:11 +0000

There is nothing wrong with Innovation and reaping benefits of First Mover Advantage. Most Kenyan biz people always do it..Scoop the cream and move on to another business niche..

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By: Ruthless

Ruthless — Mon, 03 May 2010 00:58:39 +0000

This is very encouraging and I would like to know more about the initiative and about kinematic. I need also the videos of the promotion

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By: Kaos

Kaos — Mon, 03 May 2010 00:57:16 +0000

But this one just doesnt look right, I hope that the Kynematic studios roped in Kenyans because Safaricom doesnt look Kenyan anymore and it must just look and use Kenyan developers.

By: Psychic

Psychic — Mon, 03 May 2010 00:55:37 +0000

I think that Safaricom has turned into a con company and no matter how many promotions they bring, they are a con

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