Zuku TV Subscription Hits 35,000 as the Units Sells Out
After 5 months since the official launch of Zuku TV in Nairobi, the company has announced that it has reached over 35,000 subscribers. Zuku provides Pay TV service and has launched successfully in 3 East African markets namely: Kenya, Uganda and Tanzania in less than 5 months.
I love my Zuku TV and the offerings. I also believe that I am well insulated against the exploitative nature of Multichoice which pegs the rates on USD while there is no tangible reason why that should be. Just paying for content in USD is no reason enough for Kenyans to be exploited by Multichoice.
The brand has been a favorite of consumers residing out of Nairobi, increasing TV penetration in the country. Zuku TV plans to offer its service to consumers in 11 countries across Africa including; Kenya, Uganda, Tanzania, Ethiopia, Eritrea, South Sudan, Rwanda, Burundi, Djibouti, Malawi and Somalia. Already the brand is available in Kenya, Uganda and Tanzania with a planned launch in the rest of the countries in the course of next year.
Pay TV penetration in the countries it is targeting is presently at less than 1%. Zuku TV offers a selection of entertainment channels covering news, sports, movies, documentaries and music. These include various 3rd party channels such as BBC, MTV Base, Setanta Sports, MGM Movies and E to name but a few.
The provider also offers many of its own tailor-made channels such as Zuku Africa airing African content, Zuku Life airing documentaries, Zuku Sports as well as a number of themed movie channels. The service is available via satellite throughout Kenya.
Wananchi Group Holdings, which owns the Zuku Brand, has said that in the past three years,it has invested over Kshs. 14 billion towards building the business which includes PayTv, broadband internet and VoIP services.