Airtel Uganda Use Flash Mob to Market New Products

Posted In Entertainment, Video - By robertalai On Tuesday, April 3rd, 2012 With 2 Comments

Airtel Uganda seems to be the first East African country to use the flash mob marketing. The company recently staged a great mob marketing in one of the Kampala’s premier shopping mall. Within a few days. the flash mob has gained more than 10,000 YouTube views on the Airtel Uganda’s official YouTube channel

Other users have also uploaded the video on YouTube and Facebook. It is interesting to see East African consumers show love for Flash Mobs which is a popular marketing mechanism in the west.

Airtel Uganda used the professional flash mob to market its new ‘Tsup tariff which offers savings on voice, data and SMS.

Is East Africa ready for cool marketing? I think we are, only that our marketers have not done much apart from the occassional import use of adverts meant for other markets. Rarely do we see use of local talent in marketing.

About - Robert is an African Tech Blogger, Critic, Net Evangelist, Speaker, Mentor for Young Boys and Girls, Editor @TechMtaa and likes to Provide Sanitary Towels To Poor Women through the DishAPad Initiative

  • akoolo

    Airtel Kenya should incease use of Mob flash  marketing in kenya to give its competitors a run for their money too.
     

  • akoolo

    Airtel Kenya should incease use of Mob flash  marketing in kenya to give its competitors a run for their money too.