Kenya Airways Launches a USSD Based Interactive Mobile Platform
Kenya Airways has today launched a mobile service which solely depend on USSD. The service developed by local IT firm Cellulant, will see the airline deliver information on their customer’s mobile phones.
The service dubbed ‘KQ Mobile’ can be accessed through the short code *737# and will allow the airline’s customers to access information on their flight status, timetable, cargo services, ticketing and query their Msafiri Miles status.
The KQ Mobile platform can also be accessed while roaming across all 56 Kenya Airways destinations. The service comprises bulk SMS and USSD platforms.
Bulk SMS enables the sending of SMSs to the airline’s staff and customers through local and international mobile operator networks. USSD (which stands for Unstructured Supplementary Service Data) platform enables a subscriber’s phone handset to perform certain business/information transactions by dialing a certain code.
According to Cellulant’s Chief Business Officer Paul Ndichu, the new partnership with KQ will afford the national carrier a range of interactive mobile based platforms to engage its passengers and customers among other stakeholders including staff.
Cellulant is a mobile technology firms which create and deliver innovative solutions that connect millions of customers to diverse services on the mobile phone while enabling corporations better understand and serve their customers.
The company has created various mobile solutions already servicing banking, insurance, agriculture and utilities industries. The company recently piloted an e-wallet to power distribution of fertilizer through the agricultural value chain in Nigeria.
Great that KQ is now embracing innovation. Questions are where are its Android, iOS and Chrome apps for its millions of clients?