InMobi: Kenya Registered 12% Growth in Mobile Ad Impressions in Q1 2012
According to a recent research conducted by InMobi, Kenyan mobile advertising impressions grew by 12% in the first quarter of 2012. The report shows that more than 2.6 Billion impressions were recorded on the InMobi network in the period.
The InMobi trends are modest compared to the 29% realised by Buzz city in the same period. Buzz city served more than 819,968,166 banner ads in the same period.
Nokia remains a dominant force in Kenya with 58% of impressions on the InMobi network coming from this brand of handsets. The closest competitors are Samsung (20%) and Alcatel (11%). After Symbian, Android is the fastest growing Operating System, but despite this, it still only accounts for 2.8% of all mobile devices on the InMobi network.
See the infographic below