Dealfish to Shutdown in Africa as OLX Nigeria and Kenya Goes LIVE
Looks like Dealfish is fastracking its shutdown to allow for the entry of OLX. Already, OLX Nigeria and Kenya sites are live and accepting ads. Sources at MIH Internet offices indicate that the company will be moving all its classifieds business to the OLX brand which they believe is more global.
With expenditures beyond $2 million in Sub-Saharan Africa to market the Dealfish brand, it looks like there is no well thought out strategy at Naspers on how to conquer the African e-commerce market. So now is when someone is seeing that OLX has a better platform and more global brand than Dealfish.