Localised MSN Portal to Officially Launch in Kenya On September 4
Microsoft is set to launch its Kenyan portal tomorrow morning. The software firm is set to launch the MSN Kenya portal which is already LIVE and has news and information relevant to the Kenyan audience. Similar portal has already been launched in South Africa and Nigeria.
Howzit MSN is so big in South Africa clearly rivaling the likes of Yahoo, AOL and Google as well as Naspers’ News24. Microsoft is looking to deliver localised digital content to the African audience through the web and mobile. Microsoft will initially not produce original content for MSN Kenya portal but it will syndicate content from leading regional dailies.
The portal will feature dedicated sports, news, lifestyle and entertainment pages. MSN is also looking to engage with advertisers through the portal. It hopes to deliver targeted adverts through its portal as it is doing with the already popular Howzit MSN SA.